Many report having to reiterate the same policies and procedures, only to have them fall on deaf ears again and again.
If this sounds familiar, there is a simple solution for today’s leaders!
As presented in a recent newsletter, storytelling has proved to be the key leadership technique for increasing understanding, buy-in, and compliance.
For example, in a recent Forbes article, author and consultant Steve Denning suggests, “Rather than merely advocating and counter-advocating propositional arguments, which lead to more arguments, leaders establish credibility and authenticity through telling their stories…
“When they [leaders] believe deeply in them, their stories resonate, generating creativity, interaction and transformation.”
“Stories can change the way we think, act, and feel,” says the editorial team at mindtools.com.
“They can form the foundations of an entire workplace culture, and they have the power to break down barriers and turn bad situations around. Stories can capture our imaginations, illustrate our ideas, arouse our passions, and inspire us in a way that cold, hard facts often can’t.”
Research by Paul Smith, a consumer research executive, indicates the following as being among the most common reasons for the use of stories by business leaders:
- Inspiring the organization
- Setting a vision
- Training or teaching important lessons
- Defining culture and values
- Garnering organizational buy-in
- Leading change