Whether you are a sales professional, sales manager, business executive or business owner, becoming “interested” is an important component of driving your organization’s sales and business development effort.
While great amounts of emphasis are more commonly placed on striving to become “interesting” in our interaction with others — that is, we focus on our “speaking points” and things we might say.
Instead, consider the concept of becoming more “interested” and how it might influence the various people involved.
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Would you like to increase sales revenue, customer loyalty, and referrals?
How about motivating your channel partners so that they place added focus on your organization?
Would you like to implement and sustain a culture of continuous improvement? Or possibly increase the team’s focus on quality or safety, enhance overall wellness, or help them to work more productively?
All of the above-listed objectives are among the reasons organizations have chosen to proactively focus on engaging people; and all of the above-listed objectives can generate a measureable return on investment!
In fact, research from the Enterprise Engagement Alliance indicates that organizations will get the best results when they systematically:
- Develop realistic, achievable, and measurable goals and objectives
- Create a formal Engagement business plan outlining the desired outcomes, behaviors that lead to outcomes, key program components, roles and responsibilities, timeline, and return on investment.
- Effectively assess the people and the playing field to identify opportunities and obstacles to success
- Make sure people have the knowledge or skills needed to succeed
- Implement an integrated communication plan
- Foster an atmosphere of collaboration, innovation, and fun
- Reward and recognize so that people feel supported in their efforts
- Measure return on investment
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