We came across an insightful article, “A Business’ Most Valuable Asset” on LinkedIn written by Josh Verrill, VP of Revenue Acquisition at Dyn.
The article very nicely points out that, while there are a number of good answers such as “people, products, technology or cash,” and while the answers might vary depending upon the type of business, there is really one answer that trumps all others… and that applies to every type of business.
An organization’s most valuable asset is its customers!
In addition, the article nicely encapsulated the concept of “enterprise” engagement, where all departments and divisions (IS, sales, marketing, engineering, finance, HR, etc.) work together with the customer as the primary and common focal point.