Several past posts have focused on the subject of “passion” because it is arguably the ultimate path to differentiation.
When a person is passionate about their work or an activity it has a profound impact on others – whether they are customers, prospects or colleagues.
Passion is powerful! It is contagious; it promotes credibility and buy-in. It shows that we care!
In a recent article posted on salesnexus.com, author Craig Klein asks, “What’s Your Passion?”
In the article Klein references a very inspiring book which we also recommend; it is entitled “The War of Art“ by Steven Pressfield, and it shares some excellent perspective on achieving goals and unleashing our passion.
In it Pressfield quotes W.H. Murray of The Scottish Himalayan Expedition: “Whatever you can do, or dream you can, begin it. Boldness has genius, magic and power in it. Begin it now.”
As Klein points-out, the idea is not to fall victim to procrastination. “Start today. Even if you’re not sure you’ve chosen the right path. The best way to know for sure is to begin the journey.”
Cory Treffiletti, President of California-based Catalyst S+F, seems to have had a similar perspective when he suggested adding a “fifth P” to the four basic principles of marketing, which are commonly referred to as the four “P’s” — Product, Price, Placement and Promotion.
The “fifth P,” Treffiletti suggests, is what unites a community and motivates individuals; the “fifth P” inspires desire and instills loyalty; it encourages word-of-mouth.
The “fifth P,” Treffiletti says, is passion!
While this final example may be a bit “over the top,” I’m thinking you will agree it’s hard to ignore the obvious passion exhibited by “the tambourine guy” in the video below.
The reference was made in a LinkedIn article by Dana Therrien, at SiriusDecision, who suggests, “No matter what your part is, and whatever band you play in, be exceptional, be passionate and try to have some fun. Isn’t that what we all want to do? We all want to work somewhere where we can feel free to be expressive, where things are interesting, where people are creative, and where all the players bring out the best in one another by knowing and performing their parts.”