Selling is a people business. People buy from people, and most often, from people that they like. But what makes one sales rep more likable than the next? Surely all, or at least most sellers try to be likable!
Attitude makes the difference.
A positive attitude is not only easily recognizable, but it’s catchy. Sellers who possess truly positive attitudes honestly expect the best from customers and prospects, and they offer their personal best as well. They tend to react to things in an upbeat way and, more importantly, tend to bring about positive return reactions.
Every sales person and every sales manager should recognize the importance of developing and maintaining such an attitude within themselves and within their organizations.
A final testimonial to this discipline is a poem, author unknown, entitled The Winner. The final verse:
Life’s battles don’t always go
to the stronger or faster man;
but sooner or later the man who wins
is the fellow who thinks he can.