Selling to Your Workforce and Beyond: Can You Tell a Story?

Thanks to!/@inc, I read a great article that illustrates the value of story telling. While the article’s focus is on entrepreneurs of start-up enterprizes, I think the concept applies to business owners, leaders, sales managers and sales people in all organizations, regardless of how long they’ve been in existence. 

The key reasons are simple… stories peak people’s interest and tend to be remembered. 

A good example is how many of the articles in the Wall Street Journal are written; they begin with a story such as, “So-and-so runs a small manufacturing firm in the mid-west, and was shocked to learn…”

Are you interested?

If so, here’s a quick link to the article

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