He served as chairman of the marketing division of President Eisenhower's Conference on Small Business, president and chairman of the U.S. Chamber of Commerce, president of Sales & Marketing Executives International and, ultimately, president ofParade Magazine, a fledgling publication that he turned into a tremendous national success, increasing circulation by ten-fold to over twenty million.

While his sales and marketing accomplishments were many, Red was best known for his pithy quotes  in particular, the one noted above, which served as a theme for many of his speaking engagements. It is still used frequently today, some three decades after his death, and is recognized as a valid business proverb that is consistent with his belief that a sales force is vital to the success of any business.

We couldn't agree more!